International marketing or Global marketing is referred as the marketing carried out by multinational companies overseas. This strategy adopts the extended techniques used in the home country of a firm. International marketing is the application of all the marketing principles to across national boundaries. This process is called Internationalization. International marketing is just an expansion of the market from home country or national level to an international boundary. The companies involving in the international trade should come across all the barriers such as the country laws, language, culture, marketing opportunities and the ideals of the society. It is very important to adopt a strategy which will attract the customers in your marketing techniques, and they decide the failures and success of the company. The mode of engaging the marketing techniques in foreign countries is by investing a little of your products, analyzing the profit incoming from it and then expanding the market. Mainly International marketing is associated with the exporting, direct or indirect and the joint ventures involving more than one company in the market.
International marketing resulted from the technologically advanced communication systems and internet’s advancement. Thus the consumers can access the products they want from any part of the world there by maintaining a healthy relationship between the consumers and the producers. International banking gives foreign money to home country and hence the exchange of currencies make the country wealthier. This is a good approach for the developing countries to become attractive investment destinations for investors. Political issues also play an important role in international marketing. If two countries are in mutual co-ordination then the marketing procedures becomes easy and not many issues regarding legal jurisdiction come up. If the countries have unstable governments, their economic policies may change any time. Here international marketing does not find profit and hence such countries are not safe in spending or bonding in the market.